:PASS Artist Guide

Getting Started

Launch your Wallet pass club

Give fans a branded Apple Wallet pass, hand them a link or QR to join, reward them for turning up, and beam updates straight to their lock screen. No app for fans to install.

A finished Apple Wallet pass previewed live in the designer
Your pass, previewed live as you design it.

Why members love it

What your fans get

Beyond your content, the format itself is an easy yes β€” here's what wins fans over.

No personal data needed

Fans join in a tap. Email is optional β€” no account, no password, no profile to fill in.

Nothing to download

It lives in Apple Wallet, already on every iPhone. No app, no storage, no updates to chase.

No social network required

Reach fans directly on their lock screen β€” no algorithm to fight, no platform they have to follow.

Not tracked or sold

No ad networks, no data harvesting. It’s just a pass sitting on the device.

Fans stay in control

No inbox to unsubscribe from β€” a fan can remove the pass any time, straight from Wallet.

There at the right moment

The pass and its QR work offline and surface on the lock screen around your events and venue.

STEP 1

Create your club

Sign up with your artist or club name, an email, and a password β€” that's it. You land on your dashboard, where a short checklist walks you through the essentials. Your club also gets its own public join page at /your-name.

The dashboard greets new artists with a setup checklist and live stats.
The dashboard greets new artists with a setup checklist and live stats.
STEP 2

Design your pass

Everything about how your pass looks and reads lives in Pass Designer. A live preview on the right mirrors every change as you make it β€” what you see is exactly what fans get.

Branding

Set your organization name, the logo text shown at the top of the pass, and your background & text colours. Pick colours that sit well together β€” the designer warns you if they're too close to read.

Branding: name, logo text, and pass colours with a built-in contrast check.
Branding: name, logo text, and pass colours with a built-in contrast check.

Artwork

Upload your icon, logo, and strip image. They're automatically resized to Apple Wallet's exact requirements, so you don't have to think about dimensions β€” just use a PNG or JPG.

Drop in your icon, logo, and strip β€” resizing is handled for you.
Drop in your icon, logo, and strip β€” resizing is handled for you.

Wording

Every piece of text a fan sees is editable and grouped by where it appears β€” the pass itself, your join page, and the fan portal. Leave a field blank to fall back to a sensible default.

All copy is editable and grouped by surface β€” blank means "use the default".
All copy is editable and grouped by surface β€” blank means "use the default".

Lock-screen relevance

This is where the pass earns its keep. Two independent ways to make it surface on a fan's lock screen:

  • By time β€” set your next event date and the pass floats to the top of the lock screen around then.
  • By place β€” turn on the venue geofence and the pass appears when a fan arrives at your coordinates.
Time and place are separate triggers β€” use either, both, or neither.
Time and place are separate triggers β€” use either, both, or neither.
Geofencing is opt-in and self-limiting. It's off by default, and if you set an event date it switches itself off about a day after the show β€” so passes never nag fans indefinitely.

Join settings

Decide whether fans must enter an email to join, whether the pass shows a check-in QR code, and whether passes can be shared. Then hit Save Changes β€” new passes use your design immediately.

Toggle email collection, the check-in QR, and pass sharing.
Toggle email collection, the check-in QR, and pass sharing.
STEP 3

Share your join page

Your dashboard gives you a shareable link and a QR code (perfect for posters and socials) β€” one click to Copy link or Download QR. Fans open the page, tap Add to Apple Wallet, and they're in. Visitors on Android or desktop get a friendly nudge to open it on their iPhone instead.

Copy your join link or download the QR straight from the overview.
Copy your join link or download the QR straight from the overview.
What fans see: your branding, an Add-to-Wallet button, and a scannable QR.
What fans see: your branding, an Add-to-Wallet button, and a scannable QR.
STEP 4

Check fans in

At the door, open the Scanner tab and point your phone at a fan's pass QR code. Each scan bumps their check-in tally and can update their pass on the spot. Scan the next person straight away β€” no page reloads β€” and a running count keeps you oriented through a busy night.

STEP 5

Send updates

From Notifications, write a message and broadcast it. Every registered fan's pass wakes up, pulls your latest design and message, and shows it on their lock screen. You get a delivery count and a full history of what you've sent.

Broadcast a message and it lands on every fan’s lock screen.
Broadcast a message and it lands on every fan’s lock screen.
STEP 6

Manage your club

The Fans tab lists everyone who's joined β€” when they joined, their check-ins, and whether their pass is installed β€” and lets you remove anyone. Under Settings you can change your club name, email, and password anytime.

See every fan, their check-ins and device status, and remove anyone.
See every fan, their check-ins and device status, and remove anyone.